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Follow the Data: Why RTB is Growing Faster Than You Think
This column was written by Mike Shehan, CEO and Founder of SpotXchange, the largest global marketplace of video ad inventory, and Chairman of Booyah, a digital agency. Much has been said in the last year about the rise of RTB and programmatic technologies within online video advertising. Some will hang their hat on the industry seeing widespread… Continue reading »
Recent Posts
Today Yahoo announced that the company intends to acquire microblogging platform Tumblr for $1.1 billion. This is an important event for the two companies, their users, marketers and the New York startup ecosystem. Here are some of the good things that will likely happen from this: Success. New York City has not had a fully… Continue reading »
Is it better to rent or own? When looking for a home, most people are faced with this daunting question. Owning a home gives stability and the free reign of being able to customize your living quarters, but also comes with a higher price bracket and more responsibility. On the other hand renting gives more… Continue reading »
The online media industry will by now have had time to digest the news that Firefox 22 intends to block 3rd party cookies by default. What this means is that when an ad is served to a website hosted by this version of the browser, the technology that serves the ad will not be able… Continue reading »
We are pleased to welcome Julia Casale as a monthly contributor to The Makegood. Julia is Chief Marketing Officer at Casale Media. She has been working in digital media for more than ten years and loving every moment of it. Look for Julia’s monthly column every first Thursday. From marketing to creative to media, every… Continue reading »
This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. Portrait of a cord cutter – you’re looking at it. Disturbing, a little serial killer-esque, I know. Five years ago, I moved to NYC from DC with a laptop and an iPod as my only… Continue reading »
John Minty is Chief Operating Officer of DDB California, including offices in Los Angeles and San Francisco. DDB California is part of DDB Worldwide Communications Group Inc., a worldwide marketing communications network. The Makegood exclusively spoke with John about his new position, brand stories, and top performers. The Makegood: Congratulations on your new position as… Continue reading »
Adam Chandler is SVP of Sales at Jumptap, a leader in targeted mobile advertising. The Makegood recently spoke with Adam about his new position, mobile advertising, and consumer behavior. The Makegood: In January, you joined the mobile ad network Jumptap as senior vice president for advertising sales, congratulations! Can you elaborate on your new priorities?… Continue reading »
Terry Young is CEO of sparks & honey, a company that operates a data-driven advertising newsroom that helps synchronize brands with culture. The Makegood recently spoke with Terry about culture, the data-driven newsroom model, and changing dynamics of the modern family. The Makegood: You are a seasoned agency executive that has held posts at IPG,… Continue reading »
This column was written by Florian Kahlert, Managing Director, North America, of GfK’s Digital Market Intelligence (DMI) group. A dashboard, as the name suggests, should give the user a very quick readout on the status of something. Think of a car dashboard: You have a bunch of lights, gas and temperature gauges, and maybe… Continue reading »
Dan Slagen is SVP of Marketing at Nanigans, an early and initial Facebook Ads API partner. The Makegood recently spoke with Dan about Nanigans’ founding round, ROI and LTV, and the future of mobile and video on Facebook. The Makegood: Congratulations on your recently closed $6 million round of funding. What are your plans in… Continue reading »
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