Jayne Pimentel
“Reading The Daily” Tweeted No One Ever
In a room with Rupert Murdoch and a few other smart guys, the following conversation occurred during the conception of The Daily (ok, not really). “I have an idea! Let’s start an iPad only newspaper app where we charge users a small fee to wait 2 minutes each day for the app to update. We’ll… Continue reading »
Platform Agnostic vs. Platform Exclusive: What’s Best? (and do you own an iPhone?)
Two recent events in the Digital Media industry have tested the ‘plat-ag’ vs. platform exclusive theory: 1. Google’s announcement of their tag management solution and 2. FBx. Platform agnostic brands, startups, and agencies main USP is being able to shift gears easily and adapt to the most current and innovative technologies available. Yet a major… Continue reading »
F-commerce: A Platform Problem, Not a Performance Problem
F-commerce has a performance problem just like Bob Dole. However, unlike Bob Dole – F-commerce hasn’t found its magic blue pill yet. Every major tech outlet has highlighted why F-commerce sucks. Some attribute it to social media ‘gurus’ with no real business experience in charge of driving online store traffic and failing miserably while others point… Continue reading »
Another Post on Mobile Ads (Sex, Hotstagram, and Dating)
I started out interning at a mobile games company before the iPhone and Android were ever released in a day when Nokia still reigned Mobile King. It was also years before Google acquired AdMob, before App Marketplaces, and before Angry Birds. Mobile gaming used the game console industry as the example, when really it was… Continue reading »
Why Advertisers Will Never Ditch the Agency
Agencies act like wasted sorority girls giving everything away for free. From a sustainable business model perspective, it seems ridiculous to give free services to clients, but in actuality they’re retention rate and ability to win business depends on it. And like sorority girls – agencies are very good at looking desirable in what seems… Continue reading »
The 90s Aren’t Just Back in Fashion
“This agreement is a great complement to our pending relationship with The Walt Disney Company and its family of broadcast brands such as Disney, ABC News and ESPN. The convergence of the Internet and television media has the potential to empower the consumer like no other media in history.” That statement was from Harry Motro,… Continue reading »
The Valuation of the Intangible
I collected baseball cards as a kid as many others did, but I did it a bit differently. I had all the rookie cards of the hot shots – Roger Clemens, Ken Griffey, Jr., Barry Bonds (180lbs. then), etc. However, I had an entire binder dedicated to Nomar Garciaparra. I would give up all my… Continue reading »
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