The traditional wisdom has been that all of the ad networks were doomed. Whether it was trading desks, demand side platforms or the fact that there were just so many of them, by now every ad network should be out of business. That hasn’t happened. Sure, the herd may have thinned a bit, but in… Continue reading »
Undertone, a digital advertising company, recently launched their own marketing campaign, which included a TV buy. We recently spoke with Alan Schanzer, Chief Client Officer at Undertone, about the campaign. The Makegood: It’s safe to say that most digital advertising and technology companies don’t run TV spots. What was Undertone’s motivation for developing and running… Continue reading »
For many people who work in the New York media and advertising industry, the annual word-of-mouth holiday party at El Rio Grande bar is an institution. This year marks the 15th anniversary of the event. We recently spoke to Andy Meyerson, the long-time Time Inc. sales executive and one of the event’s producers, about the… Continue reading »
Greg Rogers is the CEO of Pictela, the next generation display advertising platform that was acquired by AOL last December to power the portal’s Project Devil ads. Greg and I worked together at both MEC and then at Pictela. We spoke recently about his background and how data and brand content are changing the digital… Continue reading »
Yesterday we spoke to industry veteran Alan Schanzer about the future of ad networks and trading desks. Today we get a more personal view on his transition from founding and growing MEC’s digital practice to becoming the Chief Client Officer for Undertone. The Makegood: Alan you built a successful digital agency from within a larger… Continue reading »
Alan Schanzer is one of the founding members of New York’s digital media industry. In 1999 Alan started MEC’s digital media practice, The Digital Edge, growing the agency to over two hundred professionals across North America by 2008. Now the Chief Client Officer for Undertone, Alan remains client facing while also driving ad product strategy… Continue reading »
This post originally appeared on MediaPost. I moved to New York while lower Manhattan was still smoldering from the terrorist attacks. My digital shop had recently been acquired by WPP and as part of the merger I was offered a position in New York City at a media-buying agency. With New York in tatters, you… Continue reading »
