Bluefin Labs

This tag is associated with 5 posts

MEC’s Andy Wasef: I’m Having An Affair With My TV (All Of Them)

By ⋅ May 24, 2013 ⋅ Post a comment

This column was written by Andy Wasef, Head of Innovation and Technology at MEC, one of the world’s top media agencies.  I’ll confess, I love TV. My job may center around the latest innovations (many of which I equally love) but I spend a large amount of my media diet consuming many of the great TV shows… Continue reading »

I Was Right (And Wrong) About 2012

By ⋅ December 11, 2012 ⋅ Post a comment

Last year I went out on a limb here on The Makegood and made some predictions about media in 2012. Some have been highly accurate. Others have proved the maxim that predicting the future is a fool’s errand. Here are a few that I got right: “Look for social TV startups like GetGlue and Bluefin… Continue reading »

Janet Balis Rejoins AOL and Looks to the Future

By ⋅ December 14, 2011 ⋅ Post a comment

Janet Balis recently rejoined AOL as Head of Sales Strategy, Marketing and Partnerships for AOL Advertising. This is Janet’s second tour at AOL, having lead sales development from 2004-2007 for the company. We recently spoke with Janet about her new position and her goals for 2012. The Makegood: Janet tell us about some of the… Continue reading »

Bluefin Lab’s Tom Thai on the Science of Social TV

By ⋅ October 26, 2011 ⋅ Post a comment

Tom Thai is VP of Marketing at Bluefin Labs, a social TV analytics company that works with brand advertisers, advertising agencies, and TV networks. Tom has previously held marketing and strategy roles at AOL, CBS Interactive and Google. We spoke to him recently about the emerging science of social television. The Makegood: There’s been lots… Continue reading »

2012 Will Be The Year of Television — And Other Predictions

By ⋅ October 17, 2011 ⋅ One comment

Predicting the future is a fool’s errand, but my gut is telling me that if 2011 was the year of mobile, then next year may be the year when television gets the limelight. Here’s why: Apple TV arrives. The big product announcement of 2012 could be that Apple is getting into the television business. This… Continue reading »

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