Is it better to rent or own? When looking for a home, most people are faced with this daunting question. Owning a home gives stability and the free reign of being able to customize your living quarters, but also comes with a higher price bracket and more responsibility. On the other hand renting gives more… Continue reading »
Stuart McLean is founder and CEO of Content & Co, a company that creates, produces and distributes content for brands to engage with their audience. The Makegood recently spoke with Stuart about original content, consumer insights, and cross channel engagement. The Makegood: What are the challenges brands are facing in producing original programming, how does… Continue reading »
This guest column was written by Ryan Harwood, CEO of PureWow, a free daily email and website for women, featuring culture, fashion, travel, and tech. You’ve heard it again and again. And again. Here it is, one more time for the back of the room: content is still king. It’s still the most valuable asset… Continue reading »
Media buying used to consist of vetting publisher sites for “quality” and quality was measured differently by every advertiser. Yet there were some standards that most often equated to scale – how much traffic the site generated, the quality of content – or even, was it professionally procured content? Advertisers also looked at relevance to… Continue reading »
Over the last 6 months I have seen many briefs from brands requesting ‘content marketing’ services. Some indicate a desire to shift away from online paid media, reallocating budget into producing and seeding content. This is partly due to a view held that paid online media is a bottomless pit requiring constant funding, and that… Continue reading »
The Makegood is pleased to welcome Jordan Bitterman as a regular contributor. Jordan is currently the SVP and Social Marketing Practice Director at Digitas and has 15+ years working in media on the agency side. TANGIBLE LANDSCAPE COMING INTO FOCUS As we head into the next phase of digital growth – one that might as well be… Continue reading »
