data

This tag is associated with 11 posts

The Power Of Tapping Into All Your Data

By ⋅ May 23, 2013 ⋅ Post a comment

This column was written by Premal Shah, VP, Strategy at Chango, a real-time marketing technology company with an advanced platform and full-service solutions for brands and agencies. Premal is responsible for leading best practices and partnership strategies across all media solutions and the Programmatic Marketing Platform (PMP). When most people hear the word “retargeting,” they… Continue reading »

The Trouble(s) with Dashboards – and a Few Solutions

By ⋅ May 8, 2013 ⋅ Post a comment

This column was written by Florian Kahlert, Managing Director, North America, of GfK’s Digital Market Intelligence (DMI) group.      A dashboard, as the name suggests, should give the user a very quick readout on the status of something. Think of a car dashboard: You have a bunch of lights, gas and temperature gauges, and maybe… Continue reading »

YouBeauty’s Steven Lindseth on Big Data and The Science of Beauty

By ⋅ April 24, 2013 ⋅ Post a comment

Steven Lindseth is Chief Executive Officer and Co-founder of YouBeauty.com, a website to explore the link between beauty and health with tips from Dr. Mehmet Oz and Dr. Michael Roizen. The Makegood recently spoke with Steven about big data, startups, and the science of beauty. The Makegood: What inspired you to found YouBeauty.com and why is… Continue reading »

Blueye’s Sarah Reilly: Become Valuable to Users To Achieve Your Greatest Social ROI

By ⋅ December 10, 2012 ⋅ One comment

Sarah Reilly is VP of Sales at Blueye Creative, a Chicago based Facebook preferred partner with a platform to help brands create and measure social marketing programs. Previously, Sarah was a Director of Sales at Thismoment, a global cloud based CMS for brand engagement, and also held positions at Vibrant Media and Salesforce.com. Marketers have… Continue reading »

Why Digital Publishers Don’t Want to be Late to the Data Dance

By ⋅ November 27, 2012 ⋅ One comment

The term Big Data although prevalent throughout our industry is not a new concept. For years finance companies, print publishers, catalogers have invested millions in CRM systems and established relationships with data management companies that facilitated the capturing of data and the decisioning of segmentation, creative, and offers to create 1to1 (what a throwback term… Continue reading »

Peeling The Onion That Is Data

By ⋅ November 15, 2012 ⋅ Post a comment

We’ve all become used to the clichéd ‘data is the new oil’. In digital media at least, data is what drives performance, data is what helps us make business cases, helps us to prove or disprove hypotheses and what ultimately justifies our fees. Having data at our fingertips is not new, it’s just that we… Continue reading »

Peter Davies: Are Networks Dead?

By ⋅ October 9, 2012 ⋅ 2 comments

Peter Davies is the Senior Vice President of Sales & Marketing at Adconion Direct, a leading digital distribution platform spanning Display, Email, Social Media and Mobile. Firstly let me state this very clearly: networks are not dead.  In fact, not only are they surviving, the experienced ones are in fact thriving. How can this be?… Continue reading »

Adtheorent’s Anthony Iacovone on Mobile Ad Inventory’s Equilibrium

By ⋅ August 28, 2012 ⋅ Post a comment

Anthony Iacovone is the Founder and CEO of Adtheorent, a mobile ad tech company. Anthony has significant experience working in telecommunications at companies including Global Crossing and MCI. We recently spoke with Anthony about his current role. The Makegood: Anthony, you have been working in the telecommunications industry your whole career. How did you first… Continue reading »

Adconion Direct’s Kim Perell Leverages Data to Reach Consumers on Multiple Devices

By ⋅ June 25, 2012 ⋅ Post a comment

Kim Perell is the CEO of Adconion Direct. Previously, Kim was the Founder and CEO of Frontline Direct Inc, a performance marketing company specializing in database management and customer acquisition, which was acquired by Adconion. We recently spoke with Kim about her current role. The Makegood: Kim, you founded Frontline Direct, a performance marketing company… Continue reading »

“The Big 3″ of Digital: Social, Video & Mobile

By ⋅ June 13, 2012 ⋅ Post a comment

The Makegood is pleased to welcome Jordan Bitterman  as a regular contributor. Jordan is currently the SVP and Social Marketing Practice Director at Digitas and has 15+ years working in media on the agency side. TANGIBLE LANDSCAPE COMING INTO FOCUS As we head into the next phase of digital growth – one that might as well be… Continue reading »

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