E-Commerce

This tag is associated with 5 posts

The Opt-Out Box: Do you want to see personalized advertising from this merchant in the future?

By ⋅ December 6, 2012 ⋅ 2 comments

If you’ve been shopping online lately it’s probably safe to assume that while you surf the web you are being bombarded with online advertisements from retailers that you have either visited or made purchases from. With recent Cyber Monday sales pulling in nearly $1.5 billion, and RTB density doubling during this stretch, it’s likely that you’re seeing… Continue reading »

Rob Friedman on Digital Element’s IP Targeting Technology

By ⋅ October 31, 2012 ⋅ Post a comment

Rob Friedman is the Executive Vice President of Digital Element, a business unit of Digital Envoy, which is a is part of Dominion Enterprises, a leading media and information services company that delivers the de facto standard in IP Intelligence and NetAcuity Localization technology. Rob brings to his role more than 15 years of experience… Continue reading »

Sociomantic Labs’ New CEO Jason Kelly on The Future of Advertising Technology

By ⋅ September 11, 2012 ⋅ Post a comment

Jason Kelly, Admeld’s former chief revenue officer, has been named CEO of Sociomantic Labs, the Berlin-based pioneer of real-time bidding (RTB) technologies for eCommerce advertisers. Kelly left the ad tech company Admeld, that has been acquired by Google in December last year, to lead Sociomantic Labs, that is expanding from its European base into the U.S. We recently spoke with… Continue reading »

WebCollage’s Scott Matthews on Leveraging Content as Marketing

By ⋅ June 12, 2012 ⋅ Post a comment

Scott Matthews is the CEO of WebCollage, a company that offers SaaS to manufacturers to publish rich product information—videos, interactive tours and enhanced product descriptions—on their retail channel. Scott has 20+ years experience in sales and executive management at companies including Optum, Oracle and Siebel. We recently spoke with Scott about his current role. The… Continue reading »

Social Media,The Taste Graph, and the Road to ROI

By ⋅ April 12, 2012 ⋅ Post a comment

Morpheus Media, the digital media agency, is a monthly contributor to The Makegood. This column was composed by Dave Surgan, Manager, Digital Media Communications. One of the greatest challenges planning social media strategies has been tracking the investment to a direct ROI. Social is an element that permeates all aspects of the media mix and… Continue reading »

—

Sign up for The Makegood

Sponsor

Sponsor

Recent Tweets

  • A lot of happy angel investors and VCs in New York today. Grand slam home run for most.
    2013/05/20 18:01
  • What Will Yahoo’s Acquisition of Tumblr Actually Mean? What do you think?
    http://t.co/lYSsYJjITT
    2013/05/20 14:47
  • The Future Is Now: Why 3D Printing Can Make the World a Better Place - Pretty incredible.
    http://t.co/4C1Go3XZJd
    2013/05/18 00:53
  • Should Brands Own Their Own Content? Welcome Lynnsey Rijos @_MarketingLLC
    http://t.co/4WHgNJieGN
    2013/05/17 18:35
  • Dark days for digital media – the end of the 3rd party cookie? @nathanlevi33 @VCCPMedia
    http://t.co/5XZEc6Q4Ak
    2013/05/17 00:25
  • "I learned a service can get traction with the little guys and in time, the big guys will come along" @fredwilson
    http://t.co/K41HyVi53k
    2013/05/16 18:25
  • Wow. Number of unique visitors to @The_Makegood has gone up 75% in the last month. Thanks!
    http://t.co/H4tufQQsxX
    2013/05/16 14:50
  • Welcome, Julia! "@casalemedia's @juliacasale - 'How Accountable Is Creative?' ”
    http://t.co/zXRizX9oVC
    2013/05/16 14:57
  • "Do digital media companies want to directly compete with TV or provide an alternative?" @AdMonsterGavin @AdMonsters
    http://t.co/4ALoLiPdOI
    2013/05/14 19:21
  • Nice one @emilysteel miss you! “@prnaylor: Algorithms threaten to end ‘Mad Men’ era of TV ads ”
    http://t.co/4gKS0J0iNG
    2013/05/14 13:53