What Will Yahoo’s Acquisition of Tumblr Actually Mean?
Today Yahoo announced that the company intends to acquire microblogging platform Tumblr for $1.1 billion. This is an important event for the two companies, their users, marketers and the New York startup ecosystem. Here are some of the good things that will likely happen from this: Success. New York City has not had a fully… Continue reading »
The Trouble(s) with Dashboards – and a Few Solutions
This column was written by Florian Kahlert, Managing Director, North America, of GfK’s Digital Market Intelligence (DMI) group. A dashboard, as the name suggests, should give the user a very quick readout on the status of something. Think of a car dashboard: You have a bunch of lights, gas and temperature gauges, and maybe… Continue reading »
Why We Need to Rebrand Do Not Track as Do Not Be Alarmed
This guest column was written by Mark Trefgarne, Founder and CEO at LiveRail, a leading publisher monetization platform for video. Last year, almost fifty million concerned citizens searched the Internet for “Hurricane Sandy”, seeking news about loved ones, information on the damage, advice on how to keep safe and ways to help the relief effort.… Continue reading »
How to Get a Startup Acquired
While building the next Facebook or Google may be a worthy goal, the best possible outcome for many venture-backed startups is to be acquired by a larger company. In a sense, the entire startup ecosystem—founders, venture capitalists, lawyers and other service providers—forms a kind of ad hoc research and development lab for bigger companies. Given… Continue reading »
Digital Media’s 3rd Space
I recently entered into a discussion with a client about the potential of marketing their app instead of driving traffic to the website. I held the view that the app was a much more engaging and rich experience than the more transactional website and that getting more people to use the app would show healthier… Continue reading »
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