Today SessionM announced the launch of its new mobile platform. Founded by Quattro Wireless co-founder Lars Albright, SessionM addresses the problem of audience engagement with consumers while offering new ad experiences for brands. We spoke with Bill Clifford, Chief Revenue Officer at SessionM, about the launch of the platform. The Makegood: Bill, today SessionM is… Continue reading »
The Makegood was launched six months ago today by Matt Straz. Matt is the CEO of Namely, a platform that enables media, advertising and technology companies to manage their human capital. We spoke to Matt about why he started the The Makegood and where it is headed. The Makegood: Matt, why did you start publishing… Continue reading »
Glam Media recently welcomed Erin Matts, former Chief Digital Officer at OMD and Global Director of Digital Connections for Anheuser-Busch inBev, as its Chief Digital Marketing Officer. Matts believes that media companies should focus on developing sustainable growth, even when they’ve already built a massive audience. The Makegood: So last week was your first at… Continue reading »
Samir Arora knows new media. Present at the birth of social media and digital advertising, Arora was founder, CEO and Chairman of the pioneering web development company NetObjects, Inc. from 1995 to 2001 and is the co-founder and CEO of Glam Media. Arora’s 7-year-old Glam Media has successfully built a global audience of more than… Continue reading »
Today’s ad industry is very different from the old one. In this new world, paper and ink have given way to screens and software. Our predecessors used to speak in terms of universal selling propositions and mass markets, but now we use jargon like pay-per-click, engagement, and brand content. But our need to socialize, gossip… Continue reading »
Sometimes when media technology companies do acquisitions they are disastrous and destructive to shareholder value. Remember when Google bought Slide for $182 million last year and then shut it down this past August? Or when AOL paid a whopping $850 million for UK-based social network Bebo only to sell it off for less than $10… Continue reading »