GroupM
Content-Tech: The Storyteller’s Digital Toolbox
This guest column was written by Dee Salomon, Senior Vice President of MediaLink LLC, a strategic advisory and business development firm. Halfway through my discussion with David Sable, CEO of Y&R, it struck me that we were talking about two different things. The topic was storytelling, but David was talking about the story and I… Continue reading »
GroupM’s 2013 CES Report
GroupM’s Mike Bologna, Director of Emerging Communications, provides his exclusive CES 2013 wrap up report to The Makegood’s readers. Click here to view ‘The 2013 Consumer Electronics Show in Review’.
GroupM’s 2013 CES Preview
GroupM’s Mike Bologna, Director of Emerging Communications, provides his exclusive CES 2013 preview to The Makegood’s readers. Click the link below to view ‘What To Expect’. CES.Preview.2013
GroupM’s Rob Norman Sees a Dynamic and Data Driven Future
Rob Norman is the Global Chief Digital Officer for GroupM. Prior to landing arguably the most prestigious position in digital media advertising, Rob held multiple senior positions throughout GroupM and its global media agency, MEC, during a remarkable 26 year career. This interview was conducted as Rob was en route to Stream, the annual conference… Continue reading »
We’re Not in Digital Media Anymore
The digital media business is evolving so fast that the roles for people are changing very quickly. In some cases, people have migrated to adjacent industries. Others have so closely tracked the transformation of media into a technology business that they now essentially work for tech companies. And a few have left media and advertising… Continue reading »
10 Things I Learned about Media and Business at an Agency
Last week MEC, the global media agency where I worked from 2002-2008, marked its 10th year in business. The agency was the result of a merger between The Media Edge and CIA (Chris Ingram and Associates). To mark MEC’s decade of success, I would like to share 10 things that I learned about media and… Continue reading »
Now Available: GroupM’s 2012 CES Report
GroupM’s Mike Bologna, Director of Emerging Communications, provides his exclusive CES 2012 wrap up report to The Makegood’s readers. Click the link below to view the report. CES.Review.2012
GroupM’s Mike Bologna on What to Expect at CES This Year
As the director of emerging communications for GroupM, Mike Bologna will be leading a contingent of over 70 clients at CES this year. We spoke to him today about what attendees can expect from the show. The Makegood: Mike, you have attended a number of CES events. What year was your first CES and what… Continue reading »
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