Hearst
The OPA’s Pam Horan on Publishing’s Brand Halo
Pam Horan is president of the Online Publishers Association, which represents quality online publishers to advertisers, press, government and the public. Her prior experience fuses technology and publishing. Before landing at OPA, Pam was vice president of marketing for Zinio Systems Inc., which sells print magazines in virtual form online via single issue or subscription.… Continue reading »
Kristine Welker and Hearst Build a Cross Platform Future
Kristine Welker is the Chief Revenue Officer for Hearst Digital. We spoke with her recently about her background and how Hearst Digital is preparing for the future. The Makegood: Kristine, in 1999 you began working on CosmoGIRL!, a magazine that was at the forefront of digital. What was it like to be working on, what… Continue reading »
The Makegood: How it Started and Where it’s Going
The Makegood was launched six months ago today by Matt Straz. Matt is the CEO of Namely, a platform that enables media, advertising and technology companies to manage their human capital. We spoke to Matt about why he started the The Makegood and where it is headed. The Makegood: Matt, why did you start publishing… Continue reading »
Luminate’s Toby Bodner on the Power of Pictures
Toby Bodner is an Account Director at Luminate, a technology that makes online images interactive. The company, formerly known as Pixazza, is backed by Google Ventures, among others. Previously, Toby has experience on the publisher and agency sides, having worked at About.com, Hearst Digital and Avenue A. We recently spoke with Toby about her current… Continue reading »
Can Media Agency People Become Good Sellers?
A number of people have made the leap from the buy side to the sell side of the media business. Sometimes it doesn’t work out. Fortunately, there are plenty of examples of buyers that do make for great sellers. Allison Braham, formerly a media supervisor with MEC, joined the sell side in 2007 and now… Continue reading »
Why Everyone Should Work for a Media Agency
This article originally appeared on MediaPost. We’ve all heard the knocks about working at an agency: low pay, long hours, and that it can be more of a guild than a profession. But I think that everyone in the industry would be well served by working at a media agency for some period of time.… Continue reading »
Sponsor
