Macy’s

This tag is associated with 4 posts

MEC’s Stephanie Lawrence Aligns Digital Strategies for Macy’s

By ⋅ February 16, 2012 ⋅ 3 comments

Stephanie Lawrence is a Partner, Group Director at Mediaedge and a seasoned media professional, having worked at major agencies including Dotglu and Optimedia. We recently spoke with Stephanie about her current role and best practices. The Makegood: Stephanie, can you tell us about your role and responsibilities as Partner, Group Media Director at MEC? Where does the… Continue reading »

Digitas’ Jordan Bitterman on the Current State of Social Media

By ⋅ February 7, 2012 ⋅ 2 comments

Jordan Bitterman is the Senior Vice President and Social Marketing Practice Director at Digitas. Jordan has extensive media agency experience having spent time at agencies including Ammirati Puris Lintas and Foote Cone Belding. We recently spoke with Jordan about his career and his current role. The Makegood: Jordan, you started working in media about 18… Continue reading »

Macy’s: 2011 Marketer of the Year

By ⋅ November 14, 2011 ⋅ Post a comment

There are a number of brands that have produced outstanding marketing this year. Volkswagen’s “Young Darth Vader” spot was best in show at the February television ad festival also known as the Super Bowl. Companies like Unilever, P&G, Johnson & Johnson, Nike, Audi and H&M also did standout work this year—especially in the realm of… Continue reading »

MEC’s Adam Shlachter on his role and favorite campaigns this year

By ⋅ October 3, 2011 ⋅ One comment

Adam Shlachter is the managing director for digital in the U.S. for MEC, the global media planning and buying agency. We recently asked him about his role and some of his favorite digital work the agency has produced this year. The Makegood: Everyone has a unique story about how they got into digital media. What’s… Continue reading »

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