MEC

This tag is associated with 34 posts

Joe Kowan on RTB and MEC’s Digital Workflow

By ⋅ April 25, 2013 ⋅ Post a comment

Joe Kowan is Managing Partner, Practice Lead, Digital Investment & Activation at MEC Global, one of the world’s top media agencies. The Makegood recently spoke with Joe about his new role, MEC’s digital workflow, and RTB. The Makegood: Congratulations on your new role as Practice Lead, Digital Investment and Activation at MEC. What are your… Continue reading »

Don’t Listen to People Like Me — Get Your MBA!

By ⋅ March 25, 2013 ⋅ One comment

“Matt, will you write a recommendation so that I can go business school? I want to get my MBA,” my colleague Katie Bronnenkant asked me a few years ago. “Why do you need an MBA? You work in media,” I said dismissively. At the time Katie and I both worked at MEC, the global media… Continue reading »

Firing People is a Lousy Way to Build a Company

By ⋅ February 11, 2013 ⋅ 2 comments

There are some CEOs who believe that you should only hire “A” players and fire everyone else that doesn’t measure up. I am not one of them. Don’t misunderstand—I have fired people who cannot or will not do what is asked of them. But I don’t believe that automatically thinning the herd is a good… Continue reading »

What Marketers Really Care About

By ⋅ January 28, 2013 ⋅ Post a comment

For ten years I worked on the partner side of the marketing business, both as an agency executive at MEC and then as the co-founder of Pictela, an ad tech firm. Now, as the CEO of an enterprise technology company, I’m a pure marketer and it turns out that this side of the business is… Continue reading »

The Remarkable Rise of Retargeting

By ⋅ October 22, 2012 ⋅ Post a comment

While at MEC, the global media agency, I ran the media business for retailer L.L. Bean. One of the most effective parts of our campaigns were the “retargeted” ad banners that we would serve to people who had previously been to the retailer’s web site. This was similar to sending more catalogs to the most… Continue reading »

GroupM’s Rob Norman Sees a Dynamic and Data Driven Future

By ⋅ September 27, 2012 ⋅ Post a comment

Rob Norman is the Global Chief Digital Officer for GroupM. Prior to landing arguably the most prestigious position in digital media advertising, Rob held multiple senior positions throughout GroupM and its global media agency, MEC, during a remarkable 26 year career. This interview was conducted as Rob was en route to Stream, the annual conference… Continue reading »

MEC’s Ming Linsley on the Changing Role of Social Media

By ⋅ July 25, 2012 ⋅ One comment

Ming Linsley is the Senior Partner, Senior Director, Social Media at MEC. Ming has extensive experience working in media and advertising on both the client side, at LL Bean, and the agency side, at MEC. We recently spoke with Ming about her current role. The Makegood: Ming, you worked on the client side, at LL… Continue reading »

How Networks are Staying In the Ad Business

By ⋅ June 11, 2012 ⋅ Post a comment

The traditional wisdom has been that all of the ad networks were doomed. Whether it was trading desks, demand side platforms or the fact that there were just so many of them, by now every ad network should be out of business. That hasn’t happened. Sure, the herd may have thinned a bit, but in… Continue reading »

10 Things I Learned about Media and Business at an Agency

By ⋅ May 22, 2012 ⋅ Post a comment

Last week MEC, the global media agency where I worked from 2002-2008, marked its 10th year in business. The agency was the result of a merger between The Media Edge and CIA (Chris Ingram and Associates). To mark MEC’s decade of success, I would like to share 10 things that I learned about media and… Continue reading »

MEC’s Kristian Baek-Mikkelsen on the Perfect Time to Work in Media

By ⋅ May 4, 2012 ⋅ One comment

Kristian Baek-Mikkelsen is the Senior Partner of Engagement Planning, MEC. Kristian is an experienced media professional that recently moved to New York from Copenhagen, Denmark. There he spent time at major agencies including Mediacom, Grey Communications and Brandhouse. We recently spoke with Kristian about his experience and new role. The Makegood: Kristian, you co-founded MEC’s… Continue reading »

«Previous —

Sign up for The Makegood

Sponsor

Sponsor

Recent Tweets

  • Why RTB is Growing Faster Than You Think' @SpotXchange @BooyahAgency #AdTech #RTB
    http://t.co/dZ5cZk7Uh5
    2013/05/21 15:02
  • A lot of happy angel investors and VCs in New York today. Grand slam home run for most.
    2013/05/20 18:01
  • What Will Yahoo’s Acquisition of Tumblr Actually Mean? What do you think?
    http://t.co/lYSsYJjITT
    2013/05/20 14:47
  • The Future Is Now: Why 3D Printing Can Make the World a Better Place - Pretty incredible.
    http://t.co/4C1Go3XZJd
    2013/05/18 00:53
  • Should Brands Own Their Own Content? Welcome Lynnsey Rijos @_MarketingLLC
    http://t.co/4WHgNJieGN
    2013/05/17 18:35
  • Dark days for digital media – the end of the 3rd party cookie? @nathanlevi33 @VCCPMedia
    http://t.co/5XZEc6Q4Ak
    2013/05/17 00:25
  • "I learned a service can get traction with the little guys and in time, the big guys will come along" @fredwilson
    http://t.co/K41HyVi53k
    2013/05/16 18:25
  • Wow. Number of unique visitors to @The_Makegood has gone up 75% in the last month. Thanks!
    http://t.co/H4tufQQsxX
    2013/05/16 14:50
  • Welcome, Julia! "@casalemedia's @juliacasale - 'How Accountable Is Creative?' ”
    http://t.co/zXRizX9oVC
    2013/05/16 14:57
  • "Do digital media companies want to directly compete with TV or provide an alternative?" @AdMonsterGavin @AdMonsters
    http://t.co/4ALoLiPdOI
    2013/05/14 19:21