Online Video

This tag is associated with 8 posts

AOL’s Seth Demsey on Programmatic Buying and RTB Video

By ⋅ April 10, 2013 ⋅ Post a comment

As the SVP of Global Advertising Products and Strategy, Seth Demsey is responsible for the strategic vision of advertising products across AOL and AOL Networks. The Makegood recently spoke with Seth about balancing the needs of ad tech entities, programmatic buying and selling, and the future of online video. The Makegood: Seth, how do you… Continue reading »

Content Marketing and The Measurement Conundrum

By ⋅ January 17, 2013 ⋅ Post a comment

Over the last 6 months I have seen many briefs from brands requesting ‘content marketing’ services. Some indicate a desire to shift away from online paid media, reallocating budget into producing and seeding content. This is partly due to a view held that paid online media is a bottomless pit requiring constant funding, and that… Continue reading »

5 Digital Media Trends For 2013

By ⋅ December 20, 2012 ⋅ Post a comment

I feel like we’re at an important juncture in digital media. Consolidation is happening all over the place so that a few key players are emerging in ecommerce, in social and in technology.. We’ve witnessed Facebook struggle in 2012  potentially putting a spanner in the works for many upcoming tech companies. The impact of this has signalled a warning sign… Continue reading »

Peeling The Onion That Is Data

By ⋅ November 15, 2012 ⋅ Post a comment

We’ve all become used to the clichéd ‘data is the new oil’. In digital media at least, data is what drives performance, data is what helps us make business cases, helps us to prove or disprove hypotheses and what ultimately justifies our fees. Having data at our fingertips is not new, it’s just that we… Continue reading »

Video RTB Grows CPMs, Fuels Premium Private Exchanges

By ⋅ August 14, 2012 ⋅ One comment

By Mike Shehan, CEO and founder, SpotXchange Mike Shehan is the CEO and Founder of SpotXchange and Chairman of Booyah, a digital agency. Previously, Mike was the CEO of Ereo,  an image search technology company and also founded LOGEX International, an e-commerce solutions provider for the retail and catalog industries.  It has been well documented that… Continue reading »

NBC’s Nick Johnson: Activating Socially with Fans of the Olympics Will Be Key

By ⋅ July 24, 2012 ⋅ One comment

Nick Johnson is the SVP, National Sales, NBC Sports Digital. Nick has held management roles at media companies including CNN and Revenue Science. We recently spoke with Nick about his role and the 2012 Summer Olympics. The Makegood: Nick, you have been working in media sales for about 20 years, at companies including CNN and… Continue reading »

What can we teach TV planners about YouTube?

By ⋅ July 19, 2012 ⋅ Post a comment

When I began my career ten years ago my initial desire was to be in TV (or on TV I hasten to admit). The glamour, wealth and fame factors drove me to apply for an ad operations job at a television sales company. However, the sheen soon wore off and my ambitions were muted when… Continue reading »

New Digitas Research Shows Massive Demand for Online Video

By ⋅ April 9, 2012 ⋅ Post a comment

Last week Digitas released the findings of a recent survey they commissioned on online video. The results show a deepening multi-generational interest in digital video across screens and consumer interest in learning more about brands through online video. We recently spoke with Stephanie Sarofian, Managing Director of The Third Act, the brand content unit of… Continue reading »

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