Razorfish

This tag is associated with 8 posts

Facebook buys Atlas. Confused? I am.

A couple of weeks ago we heard the news that Facebook acquired Atlas for the sum of $100M. Atlas is primarily an ad serving platform born from the agency Avenue A (aka Razorfish), who wanted to develop an in house tool to manage their online display buying. During the early noughties Atlas quickly became a… Continue reading »

Good Apple’s Al Muzaurieta and Nedim Aruz on Digital Media

Al Muzaurieta (right) is Founder & President, and Nedim Aruz is Co-Founder and Vice President of Good Apple Digital, a full service digital media planning and buying agency. The Makegood recently spoke with them about their niche in the marketplace, media planning and brand engagement. The Makegood: Nedim and Al, you met each other over 10 years ago working as media planners at… Continue reading »

GfK’s Agency Talk: Enter the Digital Client

GfK recently hosted the panel discussion ‘Agency Talk: Enter the Digital Client’. GfK’s Ben Theriault, SVP Sales, Digital Market Intelligence, moderated the discussion on digital clients with the participants Josh Bock, VP Director, Decision Sciences at Universal McCann, Michael Kaushansky, SVP, Analytics and Insights at Havas Digital and Arun Kumar, Senior Consultant, Consumer Insights at… Continue reading »

LiveIntent’s Jason Oates Creates Efficiencies in Email Marketing

Jason Oates is the President of LiveIntent, a company that delivers real-time display advertising within email on any device. Previously, Jason was on the agency side at Razorfish as well as at ad tech companies including Datran Media. We recently spoke with Jason about his previous work and LiveIntent’s offering. The Makegood: Jason, you started… Continue reading »

Razorfish’s Jayne Pimentel Bridges UK Media and US Tech

The Makegood is pleased to welcome Jayne Pimentel as a regular contributor. Look for her column every other Wednesday on The Makegood. Jayne is the Head of Display Advertising at Razorfish London and originally from Silicon Valley. She works on driving digital strategy for brands globally and her experience spans from social media strategy for… Continue reading »

Revel Partners’ Charlie Kemper Invests in Advertising’s Future

Charlie Kemper is a Partner at Revel Partners, an early-expansion stage investment group focused on financing disruptive innovation in the areas of digital media and internet technology. Revel Partners was formed in early 2011 by Joe Apprendi, Founder and CEO of Collective, Thomas Falk, CEO of eValue Group, Chris Young, Chairman and CEO of Digital… Continue reading »

Razorfish’s Jay Krihak On His New Role and What Clients Really Want

Jay Krihak recently joined Razorfish, one of the world’s largest interactive agencies, as Client Partner, Client Engagement and previously worked at NBC Universal. Prior to that Jay worked for MEC/Y&R for an amazing 16 years. We recently asked him about his new role and current industry trends. The Makegood:  You recently joined Razorfish as Client… Continue reading »

Why Everyone Should Work for a Media Agency

This article originally appeared on MediaPost. We’ve all heard the knocks about working at an agency: low pay, long hours, and that it can be more of a guild than a profession. But I think that everyone in the industry would be well served by working at a media agency for some period of time.… Continue reading »

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