Simulmedia
The New York Startup Mafia
In the world of startups, the term “mafia” has come to positively describe a group of people who have built a successful company and then continued to work together to create a new wave of startups. As Sarah Lacy, founder and editor-in-chief of PandoDaily, the Silicon Valley-based publisher, recently put it: “In the case of… Continue reading »
Securing the Future of New York’s Media Industry
Last week, computer scientist Marissa Mayer was named CEO of Yahoo! In the process, the Silicon Valley-based company passed over interim CEO Ross Levinsohn, the candidate favored by many New York media professionals. This occurred despite the fact that Yahoo! is dependent on New York-based media agencies buying its ads. 70% of all US media… Continue reading »
Simulmedia’s John Piccone Applies Web Techniques to the Scale of TV
John Piccone is the SVP of Sales at Simulmedia, the digital ad targeting platform for linear television. John has extensive experience in digital ad sales, having spent time at 24/7 Real Media and HealthiNation. We recently spoke with John about his current role and Simulmedia. The Makegood: John, can you tell us about your role… Continue reading »
2012 Will Be The Year of Television — And Other Predictions
Predicting the future is a fool’s errand, but my gut is telling me that if 2011 was the year of mobile, then next year may be the year when television gets the limelight. Here’s why: Apple TV arrives. The big product announcement of 2012 could be that Apple is getting into the television business. This… Continue reading »
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