sorority girls

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Why Advertisers Will Never Ditch the Agency

By ⋅ July 18, 2012 ⋅ 4 comments

Agencies act like wasted sorority girls giving everything away for free.  From a sustainable business model perspective, it seems ridiculous to give free services to clients, but in actuality they’re retention rate and ability to win business depends on it.  And like sorority girls – agencies are very good at looking desirable in what seems… Continue reading »

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