Cloud computing has become an increasingly popular go to market strategy for both new and mature ad tech companies looking to streamline their infrastructure. I want to talk about safety and precautions, specifically as it pertains to cloud computing. While this is probably not the first thing that comes to mind when you think about… Continue reading »
“After four and a half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family. Just kidding – I was fired today.” In one of the most honest resignation letters in the history of CEO resignation letters, last week Andrew Mason signed off after four… Continue reading »
Media buying used to consist of vetting publisher sites for “quality” and quality was measured differently by every advertiser. Yet there were some standards that most often equated to scale – how much traffic the site generated, the quality of content – or even, was it professionally procured content? Advertisers also looked at relevance to… Continue reading »
Tom Hespos is the chairman and president of Underscore Marketing, an independent media agency that creates and manages digital marketing programs. The Makegood recently spoke with Tom about Social Media, Online Marketing and the changing digital landscape. (Read Part I) The Makegood: On your corporate blog, you write about brands on Facebook. Can you explain the… Continue reading »
Tom Hespos is the chairman and president of Underscore Marketing, an independent media agency that creates and manages digital marketing programs. The Makegood recently spoke with Tom about Social Media, Online Marketing and the changing digital landscape. The Makegood: Tom, you started Underscore Marketing in May 2002, focusing on digital media for clients from all product… Continue reading »
Amir Kassaei is DDB Worldwide’s Chief Creative Officer, one of the most lauded creatives in the world. The Makegood recently spoke with Amir about DDB’s LaunchPad program, a 3-month to 6-month internship at DDB designed to bridge the gap between students and professional creatives (Read Part I). The Makegood: The LaunchPad Program will teach young professionals… Continue reading »
Amir Kassaei is DDB Worldwide’s Chief Creative Officer, one of the most lauded creatives in the world. The Makegood recently spoke with Amir about DDB’s LaunchPad program, a 3-month to 6-month internship at DDB designed to bridge the gap between students and professional creatives. The Makegood: Amir, you are continuously demonstrating a deep understanding of… Continue reading »
Robert Vorel is president of Crest Communications Inc, a full service Branding/Promotional Ad Agency. It provides market positioning implementation utilizing newly defined “real-time marketing” approaches. For many brands and agencies that have long favored such traditional media as print newspapers, radio and television to carry their advertising messages, navigating the complexity of advertising in the fragmented digital… Continue reading »
Mary Ellen Muckerman is Strategy Director at Wolff Olins, a brand consultancy that ‘helps ambitious leaders invent the future by reinventing their business or category’. With nearly 20 years of experience in both Fortune 100 companies and nationally recognized advertising agencies, Mary Ellen has developed multinational integrated marketing and advertising strategies. The Makegood recently spoke with Mary Ellen… Continue reading »
Morpheus Media, the digital media agency, is a monthly contributor to The Makegood. This column was composed by Ben Beyda, Associate Director, Mobile Strategy. Many studies have demonstrated that smartphone adoption is increasing at a very rapid rate, and that mobile technologies have opened new sales and marketing channels that can outperform traditional “wired” efforts.… Continue reading »
