This column was written by Mike Shehan, CEO and Founder of SpotXchange, the largest global marketplace of video ad inventory, and Chairman of Booyah, a digital agency. Much has been said in the last year about the rise of RTB and programmatic technologies within online video advertising. Some will hang their hat on the industry seeing widespread… Continue reading »
Matt Minoff is CEO of Selectable Media, a leader in enabling consumers to unlock digital content through advertising. The Makegood recently spoke with Matt about the new partnership with Microsoft and Selectable Media’s content unlock model. The Makegood: Matt, six years ago, you were professional basketball player in the Israeli Premier League and Corporate Finance… Continue reading »
Greg Rogers is the CEO of Pictela, a high definition brand content platform that was acquired by AOL in 2010. We recently spoke with Greg about Pictela’s newly released ad formats. The Makegood: Pictela recently released new ad formats that enable marketers to serve premium advertising across browser, mobile, and tablet, through one work-stream. Can… Continue reading »