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This tag is associated with 14 posts

Why We Need to Rebrand Do Not Track as Do Not Be Alarmed

By ⋅ April 15, 2013 ⋅ 3 comments

This guest column was written by Mark Trefgarne, Founder and CEO at LiveRail, a leading publisher monetization platform for video. Last year, almost fifty million concerned citizens searched the Internet for “Hurricane Sandy”, seeking news about loved ones, information on the damage, advice on how to keep safe and ways to help the relief effort.… Continue reading »

The Year Of A Million Words

By ⋅ January 4, 2013 ⋅ Post a comment

How much did you write last year? I bet it’s a lot more than you think. My total word count comes to over a million. This was surprising to me — wasn’t technology like video conferencing and voice recognition supposed to diminish our dependence on the written word? It turns out that writing and producing… Continue reading »

I Was Right (And Wrong) About 2012

By ⋅ December 11, 2012 ⋅ Post a comment

Last year I went out on a limb here on The Makegood and made some predictions about media in 2012. Some have been highly accurate. Others have proved the maxim that predicting the future is a fool’s errand. Here are a few that I got right: “Look for social TV startups like GetGlue and Bluefin… Continue reading »

Delivering an Effective Digital Ad for a Traditional Media-Inclined Client

By ⋅ November 16, 2012 ⋅ Post a comment

Robert Vorel is president of Crest Communications Inc, a full service Branding/Promotional Ad Agency. It provides market positioning implementation utilizing newly defined “real-time marketing” approaches.  For many brands and agencies that have long favored such traditional media as print newspapers, radio and television to carry their advertising messages, navigating the complexity of advertising in the fragmented digital… Continue reading »

#Sandy May Be The Moment When Social Grew Up

By ⋅ November 6, 2012 ⋅ Post a comment

Social networking has had a number of inflection points in its short history – markers in time where so many people have discovered the value of their networks and the platforms on which they are built and maintained.  The list includes the 2008 Presidential election, the evening we learned of the killing of Osama Bin… Continue reading »

Disaster Media

By ⋅ November 5, 2012 ⋅ Post a comment

While I work in New York City, on most nights and weekends I live in a small rural town about 90 minutes away. Last week superstorm Sandy affected people on the East Coast — sometimes tragically so — and our area was no exception. We have been without power, running water, TV, Internet and train… Continue reading »

Politics is Driving Need for Publishers to Build Around-the-Clock Ad Operations

By ⋅ October 15, 2012 ⋅ 2 comments

Shawn Riegsecker is founder and CEO of Centro, a media logistics company. The 2008 election ushered in an era of internet-based voter engagement, but that was about a million years ago in terms of how quickly the web has come to dominate nearly every aspect of campaign strategy, voter opinion gathering and messaging machinery. Today,… Continue reading »

The Problem With Social Networks

By ⋅ September 12, 2012 ⋅ One comment

For all that we love about social networks, there is a glaring problem we must address: the very platforms that bring us together, also keep us apart. THE CURRENT DYNAMIC Before we experienced a total proliferation of media choices – before cable television, specialized websites and Google news feeds gave way to social networking streams… Continue reading »

Facebook is Moving Too Fast and Twitter is Moving Too Slow

By ⋅ July 11, 2012 ⋅ Post a comment

There are thousands of players in the social marketing space, but two companies – Facebook and Twitter – are the true north of our business. This is actually healthy for the industry. The early Internet had three dominant portals.  Search became a mature segment around two major offerings.  Even home computing came down to Mac… Continue reading »

The Lessons of Instragram: Design, Category and Relationships Matter

By ⋅ April 16, 2012 ⋅ Post a comment

Last week Instagram was acquired by Facebook for the incredible sum of one billion dollars after just 18 months since founding. Even in the frothy world of internet software startups this was an unusual event. Here are some of the lessons that I took from Instagram’s success: Design Matters. The sheer ugliness of the Web,… Continue reading »

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