Video

This tag is associated with 15 posts

Follow the Data: Why RTB is Growing Faster Than You Think

By ⋅ May 21, 2013 ⋅ Post a comment

This column was written by Mike Shehan, CEO and Founder of SpotXchange, the largest global marketplace of video ad inventory, and Chairman of Booyah, a digital agency. Much has been said in the last year about the rise of RTB and programmatic technologies within online video advertising. Some will hang their hat on the industry seeing widespread… Continue reading »

How Accountable Is Creative?

By ⋅ May 15, 2013 ⋅ Post a comment

We are pleased to welcome Julia Casale as a monthly contributor to The Makegood. Julia is Chief Marketing Officer at Casale Media. She has been working in digital media for more than ten years and loving every moment of it. Look for Julia’s monthly column every first Thursday. From marketing to creative to media, every… Continue reading »

Why I’m back working for The Man, er, The Grey Lady

By ⋅ May 2, 2013 ⋅ 4 comments

My apologies to those who happened to notice from a tweet, or post on Facebook or LinkedIn in the past nine days, for this will be a little repetitive, but last Monday I started as Programmatic Advertising Director at The New York Times. I am privileged to have responsibility for all global programmatic and channel/”indirect”… Continue reading »

Why We Need to Rebrand Do Not Track as Do Not Be Alarmed

By ⋅ April 15, 2013 ⋅ 3 comments

This guest column was written by Mark Trefgarne, Founder and CEO at LiveRail, a leading publisher monetization platform for video. Last year, almost fifty million concerned citizens searched the Internet for “Hurricane Sandy”, seeking news about loved ones, information on the damage, advice on how to keep safe and ways to help the relief effort.… Continue reading »

AOL’s Seth Demsey on Programmatic Buying and RTB Video

By ⋅ April 10, 2013 ⋅ Post a comment

As the SVP of Global Advertising Products and Strategy, Seth Demsey is responsible for the strategic vision of advertising products across AOL and AOL Networks. The Makegood recently spoke with Seth about balancing the needs of ad tech entities, programmatic buying and selling, and the future of online video. The Makegood: Seth, how do you… Continue reading »

Programmatic Video Is Branding Territory

By ⋅ April 9, 2013 ⋅ Post a comment

This column was written by Gavin Dunaway, U.S. Editor at AdMonsters. Forget “To be or not to be?” “How do we get those big branding dollars moving into our wonderfully efficient programmatic channels?” – now that is the question, or at least it has been as long as I’ve written about digital advertising. But cramming… Continue reading »

Content & Co’s Stuart McLean on Entertainment Financed by Brands

By ⋅ April 2, 2013 ⋅ Post a comment

Stuart McLean is founder and CEO of Content & Co, a company that creates, produces and distributes content for brands to engage with their audience. The Makegood recently spoke with Stuart about original content, consumer insights, and cross channel engagement. The Makegood: What are the challenges brands are facing in producing original programming, how does… Continue reading »

Velti’s Krishna Subramanian on The State of Mobile Advertising

By ⋅ March 29, 2013 ⋅ Post a comment

Krishna Subramanian is Chief Marketing Officer at Velti, a leading global provider of mobile advertising technology and marketing solutions for brands, agencies and publishers. The Makegood recently spoke with Krishna about tablet advertising, trends in app usage and app advertising. The Makegood: Krishna, besides Burrp! And Mobclix, you co-founded Blue Lithium, the world’s largest behavioral… Continue reading »

Undertone’s Michael Cassidy on Breakthrough Video Ads

By ⋅ March 5, 2013 ⋅ Post a comment

Michael Cassidy is founder and CEO of Undertone, a provider of quality display, high impact and video solutions. The Makegood recently spoke with Michael about Undertone’s products in display, mobile, and video. The Makegood: Michael, you have led the company’s growth from a start-up advertising network to an industry-leading provider of quality display, high impact… Continue reading »

Jordan Bitterman: Predicting the Future of Video

By ⋅ February 13, 2013 ⋅ Post a comment

Digitas’ Jordan Bitterman, Senior Vice President and Social Marketing Practice Director, provides his view on the future of video. “Summary: Video is being freed – It’s moving to the cloud. Software is becoming just as important as hardware. Business models & technology are slowing the pace of change. Familiar names are emerging as the new… Continue reading »

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  • Why RTB is Growing Faster Than You Think' @SpotXchange @BooyahAgency #AdTech #RTB
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  • "Do digital media companies want to directly compete with TV or provide an alternative?" @AdMonsterGavin @AdMonsters
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