YouTube

This tag is associated with 9 posts

Toward (Re)Defining Native Advertising

By ⋅ May 22, 2013 ⋅ Post a comment

This column was written by Fahad Khan, Founder and CEO of One Public, a cross media digital marketing software company based in New York City. The definition of “native advertising” that is loosely or tightly associated with content marketing is flawed and misguided. I had stressed the need to define native advertising at an IAB… Continue reading »

Should Brands Own Their Own Content?

By ⋅ May 17, 2013 ⋅ Post a comment

Is it better to rent or own? When looking for a home, most people are faced with this daunting question. Owning a home gives stability and the free reign of being able to customize your living quarters, but also comes with a higher price bracket and more responsibility. On the other hand renting gives more… Continue reading »

A Cord-Cutter at the Newfronts

By ⋅ May 14, 2013 ⋅ Post a comment

This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. Portrait of a cord cutter – you’re looking at it. Disturbing, a little serial killer-esque, I know. Five years ago, I moved to NYC from DC with a laptop and an iPod as my only… Continue reading »

Digital Media’s 3rd Space

By ⋅ February 21, 2013 ⋅ One comment

I recently entered into a discussion with a client about the potential of marketing their app instead of driving traffic to the website. I held the view that the app was a much more engaging and rich experience than the more transactional website and that getting more people to use the app would show healthier… Continue reading »

5 Digital Media Trends For 2013

By ⋅ December 20, 2012 ⋅ Post a comment

I feel like we’re at an important juncture in digital media. Consolidation is happening all over the place so that a few key players are emerging in ecommerce, in social and in technology.. We’ve witnessed Facebook struggle in 2012  potentially putting a spanner in the works for many upcoming tech companies. The impact of this has signalled a warning sign… Continue reading »

Peeling The Onion That Is Data

By ⋅ November 15, 2012 ⋅ Post a comment

We’ve all become used to the clichéd ‘data is the new oil’. In digital media at least, data is what drives performance, data is what helps us make business cases, helps us to prove or disprove hypotheses and what ultimately justifies our fees. Having data at our fingertips is not new, it’s just that we… Continue reading »

What can we teach TV planners about YouTube?

By ⋅ July 19, 2012 ⋅ Post a comment

When I began my career ten years ago my initial desire was to be in TV (or on TV I hasten to admit). The glamour, wealth and fame factors drove me to apply for an ad operations job at a television sales company. However, the sheen soon wore off and my ambitions were muted when… Continue reading »

Eyeview Digital’s Oren Harnevo on Enabling New Levels of Creativity in Video

By ⋅ April 27, 2012 ⋅ Post a comment

Oren Harnevo is the Co-Founder and CEO of Eyeview Digital, a company which provides tools to localize instream advertising. Previously, Oren has worked on product development for an online gaming company that went public. We recently spoke with Oren about his current company. The Makegood: Oren, you previously played a role in leading the product… Continue reading »

Digitas’ Chia Chen Builds Brands with a Mobile First Approach

By ⋅ March 27, 2012 ⋅ Post a comment

Chia Chen is the Senior Vice President/North American Mobile Practice Lead at Digitas. Chia leads mobile innovation and marketing and works across the Digitas network of clients including Delta Air Lines and P&G. We recently spoke with Chia about his current role. The Makegood: Chia, you are the Senior Vice President/North American Mobile Practice Lead… Continue reading »

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